DIRECTION AND EDITING
For the past three years I have Art Directed Sweat's yearly photoshoot. I chose the models (all Sweat Fitness staff), poses and clothing. The images are designed to be used in the marketing created for Sweat Fitness.
The look I try to create is clean and attainable fitness using minimal equipment with a focus on the human figure.
Some of photos are taken by well known photographer, Jonathan Pushnik and I have edited them using a combination of Capture and Photoshop.
I have also included a few photos I have taken as well as edited using a combination of Adobe Lightroom and Photoshop.