DIRECTION AND EDITING

For the past three years I have Art Directed Sweat's yearly photoshoot. I chose the models (all Sweat Fitness staff), poses and clothing. The images are designed to be used in the marketing created for Sweat Fitness.

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The look I try to create is clean and attainable fitness using minimal equipment with a focus on the human figure.

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The photos are taken by the well known photographer Jonathan Pushnik and I have edited them using a combination of Capture and Photoshop.