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Merry Men Brewery & Co.​​

Merry Men Brewery & Co. is a concept beer line and company. The beer includes a description of the fairytale character when they are sober with an alternate description of how they behave when they are intoxicated. The intoxicated description outlines "that guy" you see at the bar which some people may order based on the character they feel they relate to. Illustrations were inspired by old fairytale book drawings. Characters were matched to the type of beer based on their story. The names are simple and recognizable making it easier to shout out orders at a crowded bar.


    Beer Label

    Beer Carrier


    Responsive Website Design

    Social Media Pages


Merry Men Brewery responsive website concept and social media pages. Branding identity carried through all media with the opening campaign "Which one are you?".

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